On March 17, HOdo Comfortable Men's Wear held the industry's first AR shirt press conference and released a new single product -- Hongdou 0 sense comfortable shirt, which fully displayed the comfortable characteristics of the "0 sense comfortable shirt" in a novel high-tech form. The conference was wonderful and attracted attention and heated discussion from all walks of life. The popularity of live streaming soared, with 2 million views in 10 minutes, 4 million views in 18 minutes, and finally over 23 million person-times!

The world's leading comfort shirt incorporates technology into the fabric to make it lighter, springier and more breathable. What is more surprising is that Hongdou 0 sense comfortable shirt is of high quality but not high price. Its user-friendly price of 399 yuan matches the comfortable experience of luxury grade, and its quality is comparable to that of international first-class brands. Once released, it sets off a "technological storm" of shirts. HOdo Men's Wear redefines the new standard of the comfortable shirt, allowing more people to wear the comfortable shirt of luxury grade.

A comfortable shirt starts with a strict selection of fabrics. At the same time, the fabric is the first super fine fibre ratio of red bean, thinner than silk, to achieve easy care. HOdo Men's Wear visited and consulted well-known high-end material suppliers at home and abroad, repeatedly compared and studied materials with various properties, combined with international design and ingenuity technology, to create a delicate and light "China-Austria functional fibre blend" fabric.

The comfortable technology of 0 sense shirt fabric is not only this, the use of Swiss HeiQ polymer for the shirt fabric into more technology content. In cooperation with the world's leading fabric technology companies, Hongdou Men's Wear has added the Swiss patent HeiQ polymer into the shirt so that the shirt can sense the temperature of the body surface, realize intelligent temperature control, and help the human body temperature control in a relaxed state.

In order to make the comfortable shirt truly both comfortable and stylish, Hongdou Men's Wear has initiated five 3D tailoring based on its accumulated figure data of 3 million Asian men and 168 kinds of cut versions to create the most in line with the Asian men's shirt version, including "breathing collar," "duck egg sleeve cage," "parabolic back," "parachute cuff," and "Friendly belly," to dress more crisp and stylish.

The pursuit of comfortable shirts on both sides coincides, and the international cutting-edge design concept integrates HOdo’s 65 years of professional garment-making experience, enabling the comfortable experience and design of zero-sense shirts. In addition, HOdo Men's Wear invited Patrick Grandin, former vice president of design at Armani, the top international men's wear brand. The shirt is made of three luxury accessories -- Jingdezhen ceramic buttons, German Wendler high-end textile lining and German Gutermann high-end sewing thread. Needle and thread, thoroughly tempered, highlighting details and quality everywhere.

After more than 20 modifications, 208 plate samples, 102 production processes and ten high determination process Settings, the zero sense shirt has achieved a "comfort breakthrough" in all dimensions. Make the shirt comfortable, make the price reasonable, and solve the pain point. 0 sense shirt undertakes such a mission and also opens a new chapter for developing the shirt category.